In-person sales (IPS) is an incredibly rewarding, exciting business model. Clients love it because they are able to lean on the photographer’s expertise and suggestions as they choose how to print and display their portraits. Photographers love it because they get to experience their clients’ first reactions to the images and ensure they are displayed beautifully for generations, and they typically enjoy a higher income than they would with a “shoot and burn” business model. It’s truly a win-win for both photographer and client!
If you’re interested in IPS, but feel overwhelmed or confused by the process, this class is for you! Rachael will break this topic down into simple, easy to understand pieces, and help you learn how to transition your business to IPS quickly and easily. She will cover topics like:
-What is IPS?
-Common fears and hesitations
-How do I start?
-Purchasing samples, software, and other tools
-How to prepare your clients
-Avoiding sticker shock
-Setting and enforcing policies
-Helping indecisive clients
-Rachael’s simple 14-step process for the sales session itself
Join Rachael for four weeks of video content with downloadable outline.
Click the links below to access the course content:
Rachael Boer is a wedding and portrait photographer near Washington, D.C. She enjoys giving her clients a full-service experience through in-person sales, and also enjoys teaching other photographers this method through workshops and one-on-one mentoring. Rachael is also mom to four small children, and in her (admittedly little) free time, she plays viola and manages the popular In Person Sales for Professional Photographers Facebook group.
See what others are saying about IPS 101 with Rachael Boer
“ IPS 101 is amazing. I’m also taking some other classes, and I’m so in awe of the level of expertise. Thank you all! Such amazing instructors!” – Jess