Want to book more photography clients but don’t know where to find them?

You love taking pictures, but when it comes to actually finding clients, you feel more than a little frustrated. Sound familiar?

Discover how to target your ideal client, create messaging they can’t resist, and fill your calendar!

You know your photos are good — so why aren’t the clients booking?

You work harder than anyone you know — so why isn’t it paying off?

You know you are smart — so why does finding clients feel so impossible sometimes?

This is a crash course on marketing that will teach you...

  • 5 marketing principles you HAVE TO KNOW

  • How to find clients who are the perfect fit for you

  • How to create irresistible marketing messaging

  • How to build a brand & business that you’re proud of

  • A step-by-step process for building a strong marketing plan

  • How to market so you don’t have to GUESS anymore!

 
 

Hi! I’m Rachael!

I’m a mom of four, I’ve been a portrait photographer for 12 years, and I’m a photography business educator.

A few years ago I noticed there were way too many talented photographers who were amazing at taking pictures... but not super confident about running a business.

That’s why I don’t teach you how to take great photos. (You already know how to do that.)
I teach you how to find real clarity, confidence, and success in your business.

What you get access to:

  • Intro to Marketing

  • Marketing Requires Risk-Taking

  • Marketing is Different for Everyone

  • You Have to Spend Money on Marketing

  • You Have to be a Full-time Marketer

  • You Have to Give it Time to Work

  • What is Your USP?

  • Who Are You Marketing To?

  • Example Ideal Client Profile

  • How to Use Your Ideal Client Template to Find More Clients

  • Marketing the Experience

  • Creating a Marketing Plan

  • What Is Your Message?

  • Marketing Messaging Worksheet

  • Exercise for Clarity

  • Unifying Your Brand

  • How to Establish Yourself as a Certain Type of Artist

  • Marketing Demographics Basics

  • Macro vs Micro Demographics

  • Applying Your Demographics to Your Business

And 2 bonuses…

  • 20 Marketing Ideas to Get Your Wheels Turning

  • Tips for Increasing Instagram Engagement